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We hope teenagers understand that a
smoke-free lifestyle is definitely a
better alternative to smoke-filled days.
Fundamental facts and figures
What we plan to achieve through our proposal
Target Group
Which age group targeted and why
Through our Pł approach which targets present, potential and passive smokers, we plan to achieve the following:


  1. To promote a smoke-free lifestyle to youths who are present, passive and potential smokers of all races through self-awareness and fun.

  2. To change the mindset of youths by conveying the benefits of not smoking and refreshing ideas rather than what has been known (the harmful effects etc).

  3. To engage youths in the campaign and in doing so nurture them into mature and responsible citizens.

Unless stated otherwise under references, Copyright © Team P3 2005.